Vridhi Home Finance — Pan-India Branch Signage Rollout by CMYK Graphics

Vridhi Finserv Home Finance Limited is a home finance company with branches across Andhra Pradesh, Karnataka and other states. As the company expanded its branch network, they needed a signage partner who could deliver consistent quality across multiple cities simultaneously — not a different vendor in each location producing different-quality output.

CMYK Graphics was selected to execute the branch signage rollout. The scope covered ACP fascia sign boards for each branch exterior, glow sign boards for shopfront visibility, inshop branding for the reception and customer-facing areas, and glass manifestations on the branch entrance and interior glass panels.

The scale of the project — 10 or more branches across different cities and districts — required centralised production and coordinated installation. All signage was produced at CMYK Graphics' facility in Hyderabad, ensuring colour consistency and material specification across every single unit. The same vinyl grade, the same colour calibration, the same fabrication standards — regardless of which city the branch was in.

ACP sign boards for Vridhi branches were manufactured using PVDF-coated aluminium composite panels — the specification chosen for its 10-year colour retention and resistance to the coastal humidity conditions prevalent in Andhra Pradesh. Glow sign boards used branded LED modules with a 3-year warranty on all illumination components.

Inshop branding for Vridhi branches covered the reception backdrop with the company's Partners in Progress messaging, counter graphics with product information, and glass manifestations on entrance glass and interior partitions. The same visual identity that a customer sees on the fascia outside is continued inside — consistent brand experience throughout the branch.

Installation was coordinated so that branches could open on schedule. CMYK Graphics' installation teams worked across Dharwaram, Kalaburagi, Kothagudem, Bhimavaram and other locations, with site-specific scheduling to minimise disruption to branch operations.

The result is a visually consistent branch network where every Vridhi Home Finance location communicates the same brand identity regardless of city or size. For branch rollout signage across India, contact CMYK Graphics at +91 911 088 0803 or info@thecmyk.in.